World’s Worst Wireless Pricing?: Report Finds Canadian Wireless Broadband Pricing Offers Least Bang for the Buck in Developed World

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[Congratulations Mister Trudeau! Canada is a world leader in being ripped-off by telecommunications corporations! *RON*]

Michael Geist, 4 May 2018

Arty Shot #1 by Damien D. (CC BY-SA 2.0)

The sad state of Canadian wireless pricing is old news for consumers and the government, but a new report graphically demonstrates how Canadians face some of the least competitive pricing in the developed world. The Rewheel study measured pricing in EU and OECD markets by examining how many gigabytes of 4G wireless data consumers get for the equivalent of 30 euros. This chart from Rewheel says it all:

Rewheel Research – The state of 4G pricing ̶ 1H2018 http://research.rewheel.fi/downloads/The_state_of_4G_pricing_DFMonitor_9th_release_1H2018_PUBLIC.pdf

Canada is at the far left of the chart with consumers getting less for their money than anyone else. While many countries offer unlimited mobile data at that price, the report says Canadian carriers offer a measly 2 GB. The smartphone data plans aren’t much better, with nearly all countries offering better deals and many shifting to unlimited data at that price.

Rewheel research – The state of 4G pricing ̶ 1H2018 http://research.rewheel.fi/downloads/The_state_of_4G_pricing_DFMonitor_9th_release_1H2018_PUBLIC.pdf

While it falls outside of the Rewheel study, a quick review of the major carriers reveals that some offers can’t be purchased in Canada at any price as no one offers unlimited mobile data. Rogers smartphone plans in Ontario max out at 80 GB of data at a cost of $405 per month or 263 euros (consumers in the UK can get 100 GB for 30 euros).

https://www.rogers.com/consumer/wireless/smartphone-plans?ipn=1

Meanwhile, Bell’s mobile broadband service tops out at 50 GB of data for $150. At $3 for each additional GB, it would cost $300 for 100 GB (France and New Zealand have plans for 30 euros for 100 GB) and $1500 for 500 GB (Israel has 500 GB for 30 euros).

https://www.bell.ca/Mobility/Cell_phone_plans/Turbo-Stick-and-Turbo-Hub-data-plans

In addition to outrageously expensive wireless data plans, Canadians also face huge overage charges (more than a billion dollars per year generated in the wireless overage cash grab) and steadily increasing roaming charges. Yet when it came to introducing greater resale competition, the CRTC rejected new measures that it admitted could result in some improvement to affordability.

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